Meta Ads vs Google Ads: Which One Delivers Better Results?
As digital channels expand and mature, it has moved from businesses questioning whether they should run ads to now questioning where. As we look ahead to 2025, the competition for brands that depend entirely on online visibility, sales conversions, and reliable lead generation is becoming increasingly competitive. In the case of businesses located in Vizag and Hyderabad, selecting the right advertising channel could mean the difference between getting new leads every day versus wasting ad dollars. Shiftwave, a Top online marketing agency has partnered with many clients from various industry sectors. Through our own experiences, we’ve identified that there is also a major difference between how well both Meta & Google ads meet the unique goals and behaviours of our clients’ target audiences and how they fit into the respective campaign strategies that the marketing teams develop for each of their campaigns. So, who is performing best for clients in 2025: Meta ads or Google ads? Here, we provide clear and easy-to-read information on how each platform compares to the others.
Meta Ads in 2025: Still a Powerhouse for Audience Targeting
Meta (Facebook + Instagram) continues to dominate social discovery. In 2025, the platform has upgraded its AI-driven interest-based targeting, making it easier to reach people who are most likely to engage with your brand even if they weren’t actively searching for it.
Why Meta Ads still work incredibly well
- Strong Visual Appeal: Ideal for storytelling through Reels, carousels, and creative ads.
- Advanced Audience Matching: Meta’s predictive targeting helps brands reach potential buyers accurately.
- Lower Cost for Awareness Campaigns: CPM and CPC are still cheaper compared to Google in many industries.
For startups and small businesses searching for digital marketing companies near me Meta Ads often become the first step to build awareness on an affordable budget.
If your goal is Lead generation Vizag or brand building in local markets, Meta Ads offer scalable and cost-effective solutions.
Google Ads in 2025: Dominating Intent-Based Marketing
Google Ads remains unbeatable when it comes to capturing high-intent customers. In 2025, Google’s algorithm updates, AI bidding models, and revamped Search + Performance Max campaigns have made conversion-focused campaigns even more powerful.
Why Google Ads continues to be a top performer:
- High Intent To Purchase: Users look for things right before they are going to buy something.
- More Accurate Tracking: Google Ads gives better accuracy to track conversion paths to your website.
- Very Precise Local Targeting: This type of marketing is exactly what business owners who want to target very specific cities like Vizag and Hyderabad should be using.
- Best Used By Lead-Based Businesses: Real Estate, Service/Healthcare, Education Industries, and e-commerce companies.
If a company wants result-oriented campaigns from a PPC Agency in Vizag, Google Ads will very likely create more results with faster conversion rates.
Meta Ads vs Google Ads: A Side-by-Side Comparison (2025)
| Feature | Meta Ads | Google Ads |
| Audience Type | Discovery audience | Intent-based audience |
| Cost | Lower CPC/CPM | Higher but with better-quality leads |
| Best For | Awareness, engagement, social proof, and low-cost leads | High-quality leads, search demand, instant conversions |
| Ad Formats | Reels, stories, images, video | Search, display, video, shopping, PMax |
| Lead Quality (2025) | Good, but sometimes mixed | Generally higher and more reliable |
Ultimately, what is considered better is dependent on your goals; however, as the best Digital Marketing Agency in Vizag, we have seen that the performance of businesses using both services is significantly better than those who use only one service.
Which One Performs Better in 2025? The Real Answer
Analyzing the various types of advertising platforms against the business goals of each city, we can make the following conclusions about Vizag and Hyderabad.
- For Real Estate, Education, Service, and Clinic Lead Generation, Google Ads is the best-performing platform. Google Ads generate leads with higher intent and yield smoother conversions for our clients, along with a more predictable ROI.
- When it comes to Brand Awareness and Social Engagement, Meta Ads outshine Google Ads
- The Best Combination for e-commerce growth Campaigns is Meta and Google Ads. Meta is the best platform for showcasing products visually, while Google AdWords is the leading source of solutions-based searches for purchase-intent customers.
- For Local Businesses searching for Digital marketing companies in Vizag we recommend using Google Ads, as they enable your business to show up at the exact moment your potential customer is searching for your products or services.
A Combined Strategy Wins Every Single Time
Businesses that exclusively use Google for their marketing campaigns are missing out on the cost-effective potential of creating brand awareness. Businesses that exclusively use Meta for advertising lose out on the potential to convert high-intent searchers. When both advertising channels are utilized effectively, they provide the maximum benefit to a company.
Shiftwave provides the following “winning formula” for its clients:
Meta Ads (Top of Funnel)
- Raise Brand Awareness
- Create Interest
- Retarget Previous Website Visitors
- Generate Low-Cost Leads
- Increase Brand Awareness
Google Ads (Bottom of Funnel)
- Convert Warm Audiences
- Capture High-Intent Searches
- Generate Quality Leads
- Increase Bookings for Services
- Reduce Lead Costs through AI Bidding
This combined approach is why Shiftwave is consistently recognized as the premier Digital Marketing Agency in Vizag and is viewed as a trusted partner to businesses throughout India.
Why Choose Shiftwave for PPC & Lead Generation
As a dedicated PPC agency in Vizag, Shiftwave blends data-driven insights with creative strategy to help brands scale faster. From real-time analytics to customized campaigns for each business, we ensure your brand reaches the right audience at the right time.
Whether you’re a startup, SME, or enterprise, our expertise in lead generation services in Vizag and performance marketing helps you achieve consistent growth. Clients love working with us because we focus on ROI, transparency, and humanized marketing that aligns with real business goals.
Conclusion
The ongoing discussion around Meta Ads vs. Google Ads has shifted from simply picking a winner to picking the right service for your goals. Meta Ads will give you more brand visibility, more engagement with your audience, and receive the lowest-cost leads compared to all other platforms—making Meta Ads great for companies that would like to have a strong presence across social channels. Likewise, Google Ads still lead because they are based on people’s immediate intent to find products or services and generate the highest-quality prospects for companies that have the highest conversion rates and ROI.
A combined approach to running ads through both Meta and Google presents the most strategic outcome for a business in Vizag or Hyderabad. Meta provides visibility, while Google turns that visibility into paying customers. This is the exact method that Shiftwave employs to deliver results as the leading digital marketing agency in Vizag. Through a balanced combination of both channels, Shiftwave delivers clients maximum exposure along with measurable success through its experienced PPC management team and successful lead generation capabilities in Vizag.